Friday, March 16, 2012

SUCCESS STORY OF WOMEN ENTREPRENEURSHIP


SUCCESS STORY OF WOMEN ENTREPRENEURSHIP

Starting a business is full of ups and downs, where you meet challenges every step of the way. To succeed, you need to have passion, skills, knowledge, chutzpah, and lots and lots of luck. But it all starts with you. Sometimes it is more than ruling your home and for security for your family, you also need to be on the business side and make everything PERFECT IN YOUR WORLD!!

Although Depilex prides itself in being the salon for the average woman, there was nothing average about the women that showed up to pay their respect on Depilex’s 30-year celebration soiree at the brand’s largest salon.  Stylist Musarrat Misbah is a soft & kind hearted lady with many God gifted talents. She is Pakistan's first beauty expert, who initiated the trend of professional beauty salons in the country. Before Depilex, the concept of a professional salon was not present in Pakistan.

Due to the consistency and hard work, Stylist Musarrat Misbah has launched various branches of Depilex in different cities of Pakistan. Besides, Depilex is gaining international popularity with the launch of another branch in foreign country. Depilex now has 23 branches in Pakistan and one in Dubai, UAE. In Pakistan there are three branches located in Karachi, six in Lahore and three in Islamabad, three in Peshawar, two in Rawalpindi, and each one in Sialkot, Gujranwala, Mardan, Abbottabad and Faisalabad. Besides them, now Depilex is planning to open new branches in England and the US.

The idea behind the event was brilliant because salons have always been women’s safe haven in a society as male-dominated as ours where every public space is graffitied with a strong spray of male. In the closely guarded confines of a salon, many a woman have gossiped, bitched, cried and unburdened themselves onto their trusted hair-dresser, their psychologists and confidantes. And for the way these women would take Misbah to a side as they privately shared a joke or revealed a secret, Misbah said, “What I have built in the last 30 years are not just 30 salons, but trust from my clients and that is a valuable keep sake.”

Misbah is one of the successful names in women entrepreneurship. So she is not the man. She is truly the Woman as I believe!

1 comment:

  1. Success Story that you shared is seems to be very interesting.. But you have'nt discussed any financials in it.. i.e She started own her own or any venture capuital or any partenership business..? The other question I have is that please provide some details about what does motivated her to start this kind of business, I mean her education, passion or any inspirations..? Thanks.

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